Ubisoft has said it intentionally let the trademark applications for Brothers in Arms: Furious 4 lapse due to a rejection from the USPTO.
when the firm filed for the trademarks, it listed Gearbox as a co-applicant; however, since Gearbox holds the exclusive registrations for all Brothers in Arms trademarks, the USPTO rejected the applications filed by Ubisoft.
“Initially, Ubisoft submitted the trademarks on behalf of Gearbox with Gearbox and Ubisoft as co-applicants,” said a representative for Ubisoft. “The [United States Patent and Trademark Office] rejected this approach (about 9 months ago), noting Gearbox’s exclusive registrations for all Brothers in Arms trademarks.
“Given the USPTO choice between abandonment or continued administrative confusion on the matter, we simply opted for administrative abandonment until re-filing becomes necessary. To avoid confusion with the USPTO, Gearbox will be filing its future Brothers in Arms-related trademarks directly and individually.”
The trademark abandonment was noted earlier today by internet sleuth Superannuation, which had everyone scrambling to figure out whether the game was getting a name change, or worse case scenario, cancelled.