Rockstar CEO Predicts THQ’s Demise In Six Months

darksiders II deathnew

Take-Two CEO Strauss Zelnick has predicted the closure of THQ in six months while speaking at the MIT Business in Gaming conference today.

“THQ’s strategy was licensed properties, first and foremost,” said Zelnick, adding that “License stuff from other people, whether it’s UFC or WWE or a motion picture property, and make a game around that. Our approach, since we took over the company, is 100% owned intellectual property.”

When asked what was the chief difference between Take-Two and THQ, he said: “The most important difference is quality. Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good game, but their quality levels aren’t even remotely … the quality hasn’t measured up.

[Changing company] strategy didn’t work [for THQ] and the execution was bad. To put it another way: the food was no good and the portions were small.”

Zelnick concluded by stating predicting that “THQ won’t be around in six months.”

Thanks, Joystiq.

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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

3 Comments on "Rockstar CEO Predicts THQ’s Demise In Six Months"

  1. benzo April 5, 2012 at 7:11 pm -

    I hope he is wrong. Loss jobs hurt families,as I always say. But I disagree with the “quality” remark. Not every Take Two game is AAA and not every THQ game is the doodoo. THQ has games that I enjoy like the Darksiders games…..

  2. Ghost250 April 5, 2012 at 8:07 pm -

    2k is probably gonna buy them out. i can see that happening. the home of rockstar games is now gonna own saint’s row sounds like a win-win to me.

  3. nick April 6, 2012 at 5:19 am -

    oh get your head out of your a$$!
    never in my life have i heard such a crock of shit!
    THQ has PLENTY of good games!
    there problems always been marketing their games which is why they always sell really badly.
    there constantly releasing new IPs but not advertising and supporting them so of course there going to sell poorly!
    its a shame though THQ is one of the only publishers out there where i know the games going to be awesome!
    its just a shame they dont get anywhere near as much support as they should!

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