Games Thirst – Amazing Life
PS Vita’s sales results in Japan haven’t been the most flattering, was it because of poor marketing? Sony UK’s not to sure but they’re not taking any chances. The firm’s planning the “biggest ad campaign” in PlayStation history.
“Vita delivers an uncompromised gaming experience on a portable device, for the first time,” said UK marketing manager Mark Bowles, speaking to MCV. “With a long list of impressive features, we’re confident consumers will be incredibly excited by the latest addition to the PlayStation family.”
The ad campaign will cover all forms of media, including print, online, outdoor and other venues.
“The PS Vita launch will be supported by the biggest campaign we’ve ever executed, and this level of activity will continue throughout 2012, reflecting our confidence in, and commitment to the platform long term,” Bowles continued.
“Our campaign will target gamers primarily, but also the new generation of tech enthusiasts and entertainment consumers who are used to playing games on their smartphones or tablets. What sets Vita apart is its ability to deliver PS3 quality gaming, in addition to the range of globally recognised triple-A software titles, which simply isn’t possible or aren’t available on any other existing portable.”
PS Vita goes on sale February 22nd in Europe and the U.S.
