Quenchables: Activision On “Experimenting” With MW3 DLC


A quick, quenchable quote from Activision Publishing CEO Eric Hirshberg on forging new ways to deliver content to the Call of Duty fanbase, and providing consumers with content they don’t yet know they need.

“The idea of giving people constant incremental playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with. This franchise doesn’t really behave like most franchises. It’s become something of a year-round activity for a large percentage of our player population. One of the things that was most appealing when we were researching these ideas with consumers is the idea of breaking up the DLC so that it comes more often and more regularly. We want to provide DLC to people more often and also experiment with more of a variety in the forms of playable content. The nature of this kind of service requires constant iteration. There are things [in development] that consumers don’t yet know they want… because they can’t imagine it.” – Eric Hirshberg, Activision Publishing CEO speaking in an interview with Wired.

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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

One Comment on "Quenchables: Activision On “Experimenting” With MW3 DLC"

  1. rpatricky January 5, 2012 at 1:28 pm -

    I know what I want and it isn’t more of the same Crap!
    Releasing Incremental playable content for this game is like a rabbit releasing incremental balls of doodie.
    There is nothing that I have seen that entices me to want to play this game again.
    We shall see….

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