The scandal’s only gotten bigger: after trying to manipulate Norwegian press for favorable Battlefield 3 scores, EA’s announced a delay of the Battlefield 3 review embargo, which means participating sites won’t be able to release their reviews until after Battlefield 3 hits the market.
EA has been sending out emails to publications asking them to “confirm” their email addresses, because Battlefield 3 will be sent their way, and will arrive “early next week”. Early next week might be Tuesday or Wednesday, and since Battlefield 3 comes out October 25th, a Tuesday, there’ll be no time for reviewers to do a thorough job.
EA’s own excuse for this is that DICE are “perfectionists”, and they just can’t seem to stop polishing the game.
“Copies are set to arrive on Tuesday because there is a Day 1 update. DICE are perfectionists — they will not stop polishing the game until it is in your hands. The Day 1 update incorporates real-time feedback from the beta, ensuring that the consumer experience on launch day is outstanding. It is the actual consumer experience that we wish to be reviewed. The game with the Day 1 update will be available for review on Oct. 25.”