EA and DICE’s Battlefield will sell about 11 million copies across all platforms if analyst firm Cowen and Company’s to be believed, moving up its projections from 8 million.
The reason is because EA’s advertising the game to human beings, dogs and cats and everything in-between. According to Cowen and Company, the results have been encouraging, bringing the game’s pre-order numbers on par with last year’s bestselling entertainment launch of all time, Black Ops.
It’s all interesting stuff. But like I’ve already said, pre-order numbers will mean nothing when the games go on sale at retail, where most of the copies are sold. We’ll be keeping a close tab on this. It’ll make for great discussions here on GT.