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Gaming Industry’s In A “Depression” Because Of The Lack Of New Consoles, Says Ubisoft

by Ernice Gilbert on April 10th, 2011, under Hot, News, Ubisoft

The gaming industry’s in a “depression” according to Ubisoft boss Yves Guillemot, and the only way to alleviate the situation is for the ‘big three’ to release a new batch of consoles.

That’s what the CEO said while speaking to MCV, adding that he thinks consumers desire new things, and that now is the right time to offer them.

“If we look at the industry’s history we see that there are times when it is right to introduce new IP and times when it is harder,” he said. “At this stage in the consoles’ lifecycles it is possible to do new IP, but it will be more attractive when new consoles come along. That’s when consumers are more open to trying new things. As consoles get more mature it is the big established brands that soak up most of the sales.

When a new format launches, we look to use the new technology to bring new games and new ideas to our consumers. We would always hope to be more successful on new formats than our competitors.”

“Each time there is new hardware it gives our creative teams more freedom and they don’t have to follow the same rules. They can try new things because the consumer expects and wants new things.

As an industry we need innovation. Kinect, Move, 3DS, NGP – all these things will help. Yes, the accessories and handhelds are really good, but I think it would be great for the industry to take advantage of technological advancements.

Processors are more and more powerful, graphics cards have moved on, there are many technologies that would help us deliver a better experience and help the industry to grow… and that’s part of the reason why the industry is in depression. Consumers like the current formats, but there is not enough creativity at the end of a cycle to really spark the business.”

We’re not sure if Mr. Guillemot hopes will come to pass anytime soon, as all the console developers bar Nintendo, has said they plan on maximizing the current generation as much as possible.

Nintendo might release Wii2 soon, however, so that might add some life around these parts.

Thank you, ScrawlFX.


  1. Sun, 10th Apr 2011 at 5:12 am

    HHHmmmm……. cant see any MS or Sony taking much notice tbh.

    im really enjoying this generation of consoles, they have got to grips with what they have to offer and producing masterfull pieces of entertainment….i dont see a deppression i see ubisoft not owning a Top drawer FPS

  2. Sun, 10th Apr 2011 at 6:34 am

    “I dont see a deppression i see ubisoft not owning a Top drawer FPS.” Agreed completely.

  3. Sun, 10th Apr 2011 at 11:45 am

    I think a new console generation would drive gaming even further down right now. The consoles would be super expensive and game development cost would go up. People are just getting to the point where they can buy the current consoles. Now it would be nice if Ubisoft would be quite about this and release some info on the new Ghost Recon game. They showed some gameplay at E3 last year, and said there would be a beta with Splinter Cell: Conviction, but since then there has been nothing. Did they cancel the game or something? They really need to say something about it.

  4. Sun, 10th Apr 2011 at 12:45 pm

    i have some info on that ghost recon josh. i’ll dig it up and get back to you.

  5. Mon, 11th Apr 2011 at 3:48 am

    this guys nuts!

  6. Mon, 11th Apr 2011 at 5:49 am

    Exactly my thoughts, Nick.

  7. Mon, 11th Apr 2011 at 10:06 am

    the industrys in a depression because of all the natural disasters going on, and the losses of jobs.
    so many studios have been closed down!
    a family friend of mine whos working for quantus, been there for 35 years is not sure if hes going to have a job anymore.
    the banks gave money to people who cant pay it back, then the stupid government bailed them out.
    thats why were in a depression!

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