The gaming industry’s in a “depression” according to Ubisoft boss Yves Guillemot, and the only way to alleviate the situation is for the ‘big three’ to release a new batch of consoles.
That’s what the CEO said while speaking to MCV, adding that he thinks consumers desire new things, and that now is the right time to offer them.
“If we look at the industry’s history we see that there are times when it is right to introduce new IP and times when it is harder,” he said. “At this stage in the consoles’ lifecycles it is possible to do new IP, but it will be more attractive when new consoles come along. That’s when consumers are more open to trying new things. As consoles get more mature it is the big established brands that soak up most of the sales.
When a new format launches, we look to use the new technology to bring new games and new ideas to our consumers. We would always hope to be more successful on new formats than our competitors.”
“Each time there is new hardware it gives our creative teams more freedom and they don’t have to follow the same rules. They can try new things because the consumer expects and wants new things.
As an industry we need innovation. Kinect, Move, 3DS, NGP – all these things will help. Yes, the accessories and handhelds are really good, but I think it would be great for the industry to take advantage of technological advancements.
Processors are more and more powerful, graphics cards have moved on, there are many technologies that would help us deliver a better experience and help the industry to grow… and that’s part of the reason why the industry is in depression. Consumers like the current formats, but there is not enough creativity at the end of a cycle to really spark the business.”
We’re not sure if Mr. Guillemot hopes will come to pass anytime soon, as all the console developers bar Nintendo, has said they plan on maximizing the current generation as much as possible.
Nintendo might release Wii2 soon, however, so that might add some life around these parts.
Thank you, ScrawlFX.