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“Who Needs Blu-ray?” Utters Microsoft UK Xbox Boss

by Ernice Gilbert on September 22nd, 2010, under Hot, Microsoft, News, Sony

The PS3 needs it, Hollywood needs it, Samsung, Toshiba, Hitachi, Panasonic, LG, and Sony need it. Also, the Xbox 360 could use some more space, too.

Microsoft has always been a strong critic of Blu-ray, saying things like the format will be extinct before it gets time to catch on and things of that nature.

But is that so? It’s been over 5 years since Blu-ray debuted, and its popularity has only grown with the advancement of time. So what’s Microsoft stance on the format now, you ask? According to the giant’s UK boss, Stephen McGill, “who needs Blu-ray”.

“I think people may have spoken about [Xbox's lack of a Blu-ray drive] originally, but that’s long gone,” he told XboxAchievements.

Adding: “I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format.

People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?”

This comes after Capcom spoke openly of the Xbox 360′s DVD format limitations, saying it limits developer creativity.

7 Comments

  1. Wed, 22nd Sep 2010 at 3:58 pm

    This guy is a complete idiot. Who needs Bluray? um the entire movie industry! Not to mention the advantage it provides to game developers (GOW 3 for example). Streaming has it’s limitations so even though it’s 1080p it’s not quite Bluray quality. Moreover, not everyone has access to high speed internet, especially internationally. This is why we’ll never see a download only system from Nintendo, Sony or even Microsoft for that matter any time soon. This guy must be the one that made the Microsoft supported HD DVD format fail.

  2. Wed, 22nd Sep 2010 at 4:04 pm

    Complete mess he’s talking, imo. Like you said, the entire entertainment industry needs Blu-ray.

  3. Wed, 22nd Sep 2010 at 4:15 pm

    in 5/7 year we all will forget about bluray or DVD! what if u can just download games or movie…..)?

  4. Wed, 22nd Sep 2010 at 5:41 pm

    Guy’s talking foreign nonsense

  5. Wed, 22nd Sep 2010 at 7:36 pm

    lol. MS has said this before. Also, Sony is already working on a new disc type that holds even more info.

  6. Thu, 23rd Sep 2010 at 3:53 am

    passed by as a format?
    o, dear lord heres M$ again showing the industry how little they know!
    yea, bluray is getting passed by as a format so thats why almost every new PC comes equipped with them?
    if you want native full HD, you need bluray its as simple as that.
    so what there saying is who needs HD?

  7. Thu, 23rd Sep 2010 at 6:40 am

    Yeah, he should be back peddling from that faux pax

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