Sony’s most talked about console yet has been the PS3. I will not go through the history because you know it already. Talks of doom and gloom, it was called a waste of money and many other things.
But Sony’s black box has hit its stride, and we’ve recently learned it’s even winning the hardware giant profits after being four years on the market.
It was, though, a long hard journey to get the PS3 where it is today. Microsoft and Nintendo didn’t make things any easier by releasing venerable consoles that have given Sony’s third major system stiff competition.
So how exactly did the company from the land of the rising sun managed to pull PS3 from its tough beginnings to the comfortable spot it’s in today?
We’ve gathered four major events that lead to said comfort, quench your thirst past the break.
Cologne Germany 2009: PS3 Slim Reveal And Reduced Price
I can remember the situation like it was this morning. Journalists, analysts, well wishers and gamers alike were not only waiting for a PS3 Slim unveiling at the show, the rumors had already confirmed that. Instead, people were demanding that Sony drop the price of the console, especially if it expected to keep up with the Xbox 360.
And Sony did exactly that. Kaz Hirai came on the stage with the slimmer, slicker system in his hands and the rest was history. Ever since then, the console has been doing magnificently globally. It was THE most important decision Sony made for the console yet.
The man that has become the face of PS3, Kevin Butler, came on the scene almost at the same time the PS3 Slim was announced along with the new price point. In fact he was the one advertising the redesigned console. Now, he’s become the face of everything PlayStation, helping Sony sell everything from God of War III to Uncharted 2.
Uncharted 2: Among Thieves
Speaking of Uncharted 2, that game helped solidify the PS3 as the next generation console that’s second to none in terms of what it can accomplish. Uncharted was not only a game with excellent story telling and great narration, it was, still is, the most beautiful looking console game on the market today.
And a lot of that has to be credited to the PS3’s raw power. The game gobbled up 50 GB, and according to Naughty Dog’s Any Hennig, was running on all cylinders with almost no room to spare. They pushed PS3 to its limits.
Many times Sony has said “only possible on PS3”, but Uncharted 2: Among Thieves brought those words to life.
It was truly an important and significant moment in PS3’s history and a very good move by Sony to release that game, although it cost a good dollar to develop.
Now, the Uncharted 2: Among Thieves has become Sony’s fastest selling first party PS3 title; a testament to the system’s capabilities, and the game’s greatness.
Sony’s new premium service was released only yesterday, and already publications great and small are hailing the move as a significant and important strategic step forward by the hardware giant.
The service costs $49.99 for a full year’s subscription, and includes all sorts of goodies. From game demos, to full blown games, themes, and early access to betas, just to name a few.
Thousands of regular PSN subscribers have already upgraded to Plus, which will help Sony realize even greater profits from its online service.
Another great decision that has helped in concreting Sony’s position not only a top player, but a lasting one in the gaming industry for ages to come.
With such important parts of success already in place, I do believe that there will be even more great positioning from them. They’ve already lay the gauntlet down with 3D, which, by the way, will become universal in the next few years, and with technology progressing in such a rapid pace, expect not only Sony, but Microsoft with Kinect, and Nintendo with 3DS, to help make gaming the biggest entertainment medium anywhere.
I know it’s lofty, but not impossible.