Games Thirst – Amazing Life
Microsoft’s DRM and used games-blocking stances of May, and the subsequent reversals thereof have done little to dent Microsoft’s reputation, the firm’s Xbox Europe vice-president Chris Lewis has said, adding that Xbox One is still in an enviable position.
Speaking to MCV in an interview, Lewis added that even after the u-turns, they still remain true to their vision for the console.
When asked to reflect on all the changes made to Xbox One since May of this year, and whether said changes and reversals hurt Microsoft reputation, Lewis was adamant that it did not.
No. And look, we remain true to our vision that we want to be wherever our consumers want us to be. We think that digital consumption patterns will change and grow over time. We think that the Cloud gives you a level of sophistication, depth and breadth that people can only dream of. And overtime more people will embrace that.
That said, we want to offer consumers choice, including physical discs and being able to do all the things that they want with those physical discs. We want to be available in any format that our consumers are looking for. We’ve always been very committed to consumer choice.
When asked why Microsoft didn’t stick to its initial guns, Lewis said they must remain open to listening to what customers want, or else…
… “We would be in a dangerous place,” he said. Adding:
I love the fact that we are reactive and agile in that way. We remain true to our vision – digitally and physically – and we are genuinely in an enviable position versus anyone else in being able to deliver that. I wouldn’t trade places with anybody.
