Sunday, September 14, 2014
Ubisoft secures deal with Hasbro

Ubisoft secures deal with Hasbro

Ubisoft and Hasbro today announced a new partnership, allowing Ubisoft to develop and publish current and next-gen games based on board game franchises like Monopoly, Scrabble, Trivial Pursuit, Risk, Battleship, and Cranium.

Mark Blecher, Hasbro SVP and GM of digital gaming and corporate development said:

“We look forward to collaborating with Ubisoft to offer consumers innovative new ways to experience their favorite gaming brands.”

Ubisoft SVP of sales and marketing Tony Key also added that the publisher is “thrilled” to have the opportunity to create console games based on Hasbro’s brands.

While Ubisoft will publish board games, Electronic Arts last month announced a new four-year partnership with the company for mobile games, with Activision holding the rights to the Transformers franchise.

About Christos Chatzisavvas

Senior Editor. Your go-to man for everything you need, from games to Games Thirst; I'm always here to help. Gaming lover, web developer going for HND and Bachelor, founder and developer at Underground Journey. When I'm not under the faint light of a PC monitor or TV playing games, I try to lead a life as exciting as I can. Follow me on Twitter @CrashOkami, or Facebook.