Take-Two, the mega publisher which owns IPs such as Grand Theft Auto, Red Dead Redemption, Bioshock, L.A. Noire and more, has come out swinging on the side of gamers, stating that publishers should stop trying to find ways of punishing the consumers and instead should try their utmost best to make great games.
That’s what Take-Two CEO Strauss Zelnick said while speaking at the Cowen Technology, Media, and Telecom Conference today, adding that if Microsoft has found a way to tax consumers for used games, then they should get a share of the monies.
“There’s no question that if Microsoft has figured out a way to tax used games, then we should get paid, too,” Zelnick said. “It’s hard to imagine why they should and we shouldn’t.”
He went on:
Our view about used games has been, as opposed to whining or figuring out ways to punish the consumer for buying used games, we’ve figured out we better delight the consumer. Let’s push up our quality, which you’ve seen in our Metacritic scores, and then let’s make sure to give people DLC, often free, three or four weeks out; which is the time you’re at risk for them trading in their game.
If you can keep the game in consumer’s hands for eight weeks, you almost don’t care anymore about used game sales because it’s the first 8 weeks that really nail you.
Take-Two’s biggest upcoming game, Grand Theft Auto V, sees a release on PS3 and Xbox 360 September 17th. Zelnick says the game’s preorder sales have been “very, very, very, very, very, very well,” and they expect to sell 18 million units in the first year.