Thursday, July 3, 2014
Quenchables: Sony On Why It Didn’t Show PS4 Box

Quenchables: Sony On Why It Didn’t Show PS4 Box

“It’s much more important to see what the damn thing does. The shiniest piece of black, green or purple plastic ever, you know, whatever, so what? It’s not the most important thing.” – PlayStation UK managing director Fergal Gara speaking to Videogamer.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • Alex Mason

    You know what I would want the console to look like? I just want a nice black matte background and then add some designs around the PS4. Probably stripes or flames. :P

  • Ghost250

    hopefully it looks like the PS3 slim (The first slim) that console was sexy.

  • nick

    no its not the most important thing, but it is something people want to see!
    NEVER underestimate how important looks are!
    you would be surprised how much of a influence they have.
    perfect example, if i had a nickel for every time i heard someone say no im not buying a slim because it looks FUGLY, id be rich enough to buy out the big 3 10 fold by now!
    in fact i use to work at a console mod shop a while ago.
    quite allot of systems we got were phat systems and allot of the times we would try send the customer a referb slim instead of a phat simply because we had more of them, and 99% of the time the customer refused saying no its ugly i want my old system!
    these were not the BC systems, they were mostly the latest fatties which were 180GB if memory serves me.
    people just refused slims because they dont like the look of them compared to their fatties.
    just goes to show how important looks are!
    a wise man once said to me create a appealing looking product and you will catch the customers attention and they will search more info on your product and you could have gained a sale.
    produce a ugly product and you have lost that customers interest and your going to have to move heaven and hell to get it back!
    which is true.
    funny, i HATE HTC!
    i have had SOOOOOOOOOO many problems with their products!
    but a friend of mine pointed me to the HTC one today, and my GOD is it SEXY!
    and you know what?
    im really thinking of buying one now over the xperia Z.
    i rest my case!