Microsoft moves on to a new era, and today, the giant unveiled the new logo, the first change in 25 years.
In an update to the official Microsoft blog, brand strategy general manager Jeff Hansen said that now is “the perfect time for a change,” as the company prepares to release new versions of “nearly all” of its products in 2013. The logo will be used “prominently”, beginning today on Microsoft’s website, their retail stores, and through TV ads and marketing materials. Transition will be slow, as it takes time to get the people used to the new logo, so you might see the old one in use – don’t panic. The company is aiming for a “common look and feel” across all its products, namely, Windows 8, Windows 8 Phone, and new version of Office and Xbox services, among others.
“This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning,” Hansen said in a statement.
Hansen also explained the logo more in-depth, saying it uses the Segoe font, the font that the comapny uses in its products and marketing materials. He also said the symbol is important ‘in a world of digital motion.” The multi-colored squares are intended to depict the company’s “diverse portfolio of products.”, as the company states.