Microsoft shows their new logo

Posted by: Christos Chatzisavvas August 23, 2012 in Microsoft 2 Comments

Microsoft moves on to a new era, and today, the giant unveiled the new logo, the first change in 25 years.

In an update to the official Microsoft blog, brand strategy general manager Jeff Hansen said that now is “the perfect time for a change,” as the company prepares to release new versions of “nearly all” of its products in 2013. The logo will be used “prominently”, beginning today on Microsoft’s website, their retail stores, and through TV ads and marketing materials. Transition will be slow, as it takes time to get the people used to the new logo, so you might see the old one in use – don’t panic. The company is aiming for a “common look and feel” across all its products, namely, Windows 8, Windows 8 Phone, and new version of Office and Xbox services, among others.

“This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning,” Hansen said in a statement.

Hansen also explained the logo more in-depth, saying it uses the Segoe font, the font that the comapny uses in its products and marketing materials. He also said the symbol is important ‘in a world of digital motion.” The multi-colored squares are intended to depict the company’s “diverse portfolio of products.”, as the company states.

TheGrimOfDeath

Looks nice and simple, I feel like the colours are making me remember Mirror’s Edge.
nick

interesting to see what new things they will be releasing next year, especially gotta love how this time they were very careful when mentioning xbox.

well, at least someones learning from their mistakes for a change!
however M$ should be worried, there putting their whole company behind windows 8!
and, well, hype and buzz for it is not exactly going in their favor ATM!
plenty of buzz going on, but its not exactly buzz that the company would want.
cough gabe and several other companies recent comments.
M$ has a VERY checkered record for OS!
so im still a little worried about 8, everyone still is yet to forget about vista…………….