MW3 Sold Less Copies In January 2012 Compared To Black Ops Last Year

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But don’t think the franchise has apparently arrived as its peak. No, according to Activision Publishing CEO, Eric Hirshberg, those customers simply “moved up”. It’s an interesting read below the break.

“I think they moved forward. We broke the record for the biggest day and the biggest first five days and the biggest first 16 days. That came as a result of us putting together a very effective pre-sale programme and a very effective launch. Part of that was we drew more buyers forward in the process which is a good thing because we’re convincing more people to buy it, some of them sight-unseen based on the past performance of the strength and fun of the franchise, and some of them very early as it comes out closest to launch. When you have such a successful pre-order programme and such a successful launch week I don’t think it’s surprising that the shape of the curve after that looks a little different than the year before,” Hirshberg told GamesIndustry.biz

The exec also made mention of stiff competition the game faced and aggressively pricing by other publishers.

“I would also say there was a lot of great competition in the fourth quarter, there was a lot of must have games that launched right around the same time, and there was also a lot of aggressive pricing activity, and those were two contributions as well.”

On the pricing issue, he said: “That takes a stomach of steel because we haven’t really changed our pricing patterns to match or respond to a lot of the more aggressive stuff that’s going on elsewhere in the industry. But I believe in the value of games, there’s no other form of entertainment that delivers hundreds of hours of entertainment. They’re very costly to make, they’re very risky propositions and holding strong on the value they deliver is really important.”

What’s your take, do you think COD has reached its peak?

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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

2 Comments on "MW3 Sold Less Copies In January 2012 Compared To Black Ops Last Year"

  1. Ghost250 February 15, 2012 at 11:01 am -

    good maybe COD will die now. thank god. i usually dont wish things to fail but COD needs to go. that way these devs can actually go back to making games the way they should be made, rather than trying to appeal to the COD crowd for sales.

  2. narwall14 February 15, 2012 at 12:52 pm -

    this is gay look at what the post says less copies this MONTH>YEAR call of duty sells more in a week then any other game.

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