Vita Is Sony’s “Largest Platform Launch In Terms Of Marketing”

Posted by: Saint123q February 13, 2012 in News, PS Vita, Sony 5 Comments

Well, it seems Sony is learnt it’s lessons. The firm has been called out for not supporting big-name exclusive software with enough advertising and marketing, but things are beginning to change, especially with their new portable, the PlayStation Vita. So expect some hefty and frequent ad campaigns. Sony boss John Koller says it’s “the largest platform launch in terms of marketing investment we’ve ever had.”

That being said, I would expect Sony to release more big-name software, otherwise the company will suffer. I hope Sony gets off there butts and starts to realize that this is the gaming industry and the customers demand more bang for their buck in terms of software and game releases. That is all we have on the matter right now, more will come as soon as we have more information.

[Source: Psxextreme]

smoge

If I was Sony I would appoint my self head of marketing. Get NASA to write PS VITA on the moon!
afrotravis

^ hahahha that statement explains y u choose that icon…
nick

so thats why its due out in a week and ive seen not a single add for it?
nothing on TV, nothing on bus stops, nothing at the train station, nothing at shops!
hell, even the move was advertised better then this!
i remember they had booths setup all over the place 1 month before release allowing people to try it out.
1 week away from the vitas launch and no ones got a single unit out to try!
http://www.gamesthirst.com Ernice Gilbert

They’re doing better. Be fair.
nick

they are?
im not so sure about that……