Let’s get the news out of the way first: According to an SEC filing discovered by Stock Market Quarterly, Left Behind Games “will be featured in a limited number of Walmart stores covering a broad area of states. This new market test is a follow-up to the marketing trial conducted in approximately 100 Walmart stores in Texas during the 2009 Christmas sales season.”
Walmart is very interested in distributing the Christian games around the country, but before it invests heavily, the retailer would like to see how the games perform in broader regions first.
Troy Lyndon, CEO of Left Behind Games believes this opportunity will allow his company to “further test our sales model regionally will provide us with ongoing market insight and a chance to enhance sales. Our Walmart strategy continues to be validated as we focus on placement, promotions and sales for the 2010 holiday gift giving season, when a majority of games are sold.”
That’s the news, now here’s the reality: When video games first came on the scene, they were family friendly interactions that everyone could enjoy, but as time passed, and great progress was made in technology, things began to change and games were inching ever closer (still are today) to realism. With that progress came more violence, strong language, blood and Gore, and the last to hit the scene was nudity.
