Saturday, April 20, 2013
Sponsored Video: Would You Buy Pizza Because Of A Video?

Sponsored Video: Would You Buy Pizza Because Of A Video?

This post is sponsored by Little Caesars: Yes, the title asks a question that most would answer with an immediate no – but what if there was a commercial for a certain brand of pizza that was so compelling that you’d at least like to give the thing a try before outright rejecting it? We think you’re in the right place at the right time.

Where else will you find astronauts shrinking themselves down to study the pizza – because it tastes so good. “Look at that crust!”, yelled one of the astronauts, barely being able to maintain is composure. A decent effort when all you have to work with is good-tasting pizza.

 Video Thirst: Look At That Crust!

According to Little Ceasers, its “Detroit-style deep dish pizza with a unique, crisp-on-the-bottom, soft-and-chewy-on-the-inside crust. Topped from coast-to-coast with fresh, premium mozzarella and Muenster, baked to a crispy, crunchy, caramelized cheese edge. Four corners of perfection weren’t enough – so we gave you eight!”

The privately-held chain, rivaling Pizza Hut and Domino’s for expansion in the U.S., has long been known for its “$5 hot-and-ready” take-out pizzas, which have appealed to value-oriented consumers, but Chief Executive David Scrivano says customers now want something a little more upscale.

“We wanted to go outside our traditional market with this, but stay within the pizza category, and it really resonated with consumers,” Mr. Scrivano told the WSJ.

The menu addition comes as Little Caesars and its peers face increased competition from higher-end fast food, like Panera Bread and Chipotle Mexican Grill, which have conditioned consumers to expect better quality from their takeout.

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