EA’s Frank Gibeau revealed that the company is “experimenting with additional business models” for new franchises coming to Playstation 4 and Xbox One. During EA’s FY14 Q1 earning call, Gibeau said that the new models will “come out as we release new IPs and new titles over the first 24 months of the Gen4 platforms”.
Battlefield 3: Premium and FIFA Ultimate Team led to these new models, which Gibeau comments offered a “$200 million digital opportunity” throughout the publisher’s last fiscal year.
“Going forward, those alternative business models… will continue expanding, continue to grow as the online capabilities of the Gen4 machines really manifest themselves and become real,” Gibeau says. “We’ll seek to expand those opportunities across additional franchises.”
It is expected Battlefield 4 will launch with a new “Battlepack” system, which allows purchasing of gold, silver and bronze Battlepacks to unlock in-game items and XP bonuses, much like Mass Effect 3′s packages.