Thursday, April 24, 2014
EA Abolishes Its Online Pass System

EA Abolishes Its Online Pass System

You read that right, EA has confirmed to GamesBeat that none of its games moving forward will contain an online pass.

Here’s EA senior director of corporate communications John Reseburg:

Yes, we’re discontinuing Online Pass. None of our new EA titles will include that feature.

Games like Battlefield 3, Madden NFL and other big EA titles all employed the online system – and still do, but EA’s upcoming titles won’t block gamers who purchased used games to play online.

Reseburg added:

Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.

While some publishers saw an opportunity to recoup lost revenues otherwise garnered by the second-hand market by implementing the online pass system, most times costing gamers $10, big players like Activision has never ventured in that direction with its Call of Duty franchise, and as a result has maintained its number one position in the industry because gamers are allowed to play their games without worrying about an extra fee. EA, it seems, is adopting the same model.

Reseburg continued:

We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing.

Good news? Definitely. Good news coming from EA in regards to the consumer? Yeah, things are getting better.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • Wolf1888

    Wow! That is an awesome move from EA, which I did not expect. I’m really surprised right now.

    I guess that will calm down the whole EA hate train that has been going on lately on the internet.

    Maybe they won’t win the Worst Company Award a third time in a row!

  • ernicegilbert

    Telling you man, I like this move.

  • os1019

    EA doing something that actually benefits gamers… shiver me timbers.

  • Wolf1888

    Indeed. This is why I am so surprised about this. Well, I guess it had to be this way, numbers were against them.

  • Jack98

    Medal of Honor won’t come back though :(