Thursday, June 6, 2013
PS4 Preorder Seeing “Unprecedented Demand” In UK, Retailer Says

PS4 Preorder Seeing “Unprecedented Demand” In UK, Retailer Says

The UK’s ShopTo spokesman James Rowson has said that PS4 preorders has realized “unprecedented demand”, adding that, “It’s been the most successful console pre-order to date in our seven year history.”

Speaking To NowGamer, Rowson elaborated:

It resonates with our customer base because we’re very much a hardcore gamers’ destination, so the launch of a new PlayStation or Xbox console was always going to be pretty strong for us.

But it has been unprecedented in terms of numbers.

On the actual reveal night our site traffic even at one in the morning was treble its usual traffic.

We were bold and brave to put a preorder message on there, we were kind of on our own at that point.

Rowson went on to say that Watch Dogs and Killzone: Shadow Fall were the top two preordered titles, with DriveClub performing pretty well, too.

It also increased new registrations to our website as well as in people who’d not previously shopped with us who created an account just to place a preorder, so overall very successful and something we’ve been very pleased with.

It’s been backed up by the various software titles, they’re doing well.

Killzone and Watch Dogs are the two favourites but DriveClub’s been doing pretty well as well.

Rowson added that despite the £399.95 price tag on the site, ‘nothing has been confirmed from anyone’ yet on the final price. And all this even before we know if the console will launch in Europe this year.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • Alex Mason

    I AM READY FOR NEXT-GEN. I WANT TO SEE ALL THESE NEW EPIC GAMES IN ACTION.

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