Sunday, December 21, 2014
EA Says It’s Putting Micro-Transactions Into “All” Its Games

EA Says It’s Putting Micro-Transactions Into “All” Its Games

“We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be.”

EA is in the process of building micro-transactions into all of its PC and console games, the publisher has made known.

This comes despite the recent upheaval concerning micro-transactions in Dead Space 3, with the game being the first in EA’s roster to be impacted by the payment scheme.

Said chief financial officer Blake Jorgensen, speaking at the Morgan Stanley Technology, Media & Telecom Conference:

The next and much bigger piece [of the business] is microtransactions within games.

We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be.

Consumers are enjoying and embracing that way of the business.

EA in the past would outsource the transactions business, however the firm has now moved that segment in house, highlighting its growing importance to the publisher’s bottom line.

“Without a doubt, you’re going to see more digital business and particularly more digital components of the gameplay allowed because the ease of it will be much better and the storage capability better,” Jorgensen concluded.

We don’t know why EA would feel as if this is something positive… Yes, it may be for their quarterly financial results, but it’s an extremely dangerous game to play with gamers. Ugh, the irony.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • Alex Mason

    Nice Job EA!

    -Said No One Ever

  • Wolf1888

    Wow now that’s just great… I’ll have to buy my gun attachments in BF4. Or maybe I’ll just skip this bullsh*t and hang on to BF3.

  • http://www.gamesthirst.com Ernice Gilbert

    ^^ I’m with Wolf.

  • nick

    sigh………
    god dam it, can we please just have a meteorite come crashing down destroying EAs headquarters already?
    please!?
    havent they destroyed enough of my favorite franchises already!?

  • smoge

    @Alex, Wolf1888, Agreed. @nick, I would be fine with that. EA can F*%£ right off with there origin thing too.