“We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be.”
EA is in the process of building micro-transactions into all of its PC and console games, the publisher has made known.
This comes despite the recent upheaval concerning micro-transactions in Dead Space 3, with the game being the first in EA’s roster to be impacted by the payment scheme.
Said chief financial officer Blake Jorgensen, speaking at the Morgan Stanley Technology, Media & Telecom Conference:
The next and much bigger piece [of the business] is microtransactions within games.
We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be.
Consumers are enjoying and embracing that way of the business.
EA in the past would outsource the transactions business, however the firm has now moved that segment in house, highlighting its growing importance to the publisher’s bottom line.
“Without a doubt, you’re going to see more digital business and particularly more digital components of the gameplay allowed because the ease of it will be much better and the storage capability better,” Jorgensen concluded.
We don’t know why EA would feel as if this is something positive… Yes, it may be for their quarterly financial results, but it’s an extremely dangerous game to play with gamers. Ugh, the irony.