The day has arrived. Today, in New York City, Sony will announce the PlayStation 4. We’ve got the exact times it’ll be happening for the Eastern and Pacific folks, and GMT. It all boils down to this, then. Your thirst ready to be quenched below the break.
Video Thirst: PlayStation Meeting 2013 – New York City - Hammerstein Ballroom
We’ll also be bringing relentless news as it happens, and once videos, trailers and anything PlayStation-related news is made known, you’ll be able to quench it all here.
We won’t interrupt the video, of course, but open a few other browsers to check out the posts as they happen. As you may know, PlayStation 4′s controller was leaked on gaming’s web recently, and the feeling I get, while traversing the internet, is that although many are not thrilled about it, there’s not this massive negative sentiment towards the controller. In fact, I find many like it.
Long lines as people gather for Sony’s PlayStation Meeting In New York City
For US gamers, PlayStation Meeting becomes a thing at 3 p.m Pacific Standard Time (PST) and 6 p.m. Eastern Standard Time (EST).
For EU/UK Gamers, the event goes heavy from 11pm GMT.
What to Expect
Expect Sony to make a few PS3 and PS Vita-related announcements. The latter might get a rumored redesign, and even a price cut at the event.
Sony will also talk about PS3 and the exclusive games coming to it, like God of War: Ascension and The Last Of Us, the latter releasing in June.
And then, the event’s expected to go mental with the PlayStation 4′s announcement, and the games coming to it. We should hear about specs, see games like Killzone 4, new IPs and even Uncharted 4, so all-in-all, New York City should be ablaze Wednesday evening.
The Importance Of The Meeting
Make no mistake, Wednesday’s PlayStation Meeting will be Sony’s most important event in a long time, and it was a smart move to step away from the noise of E3 and host a PlayStation-only occasion, where all the focus will be on one brand. It’s a strategy Apple has used successfully over the years to usher in their new products.
Sony, like it or not, is not at a good place. They firm was once one of the most powerful companies in the world, and although the brand remains strong, a rising yen and competition from fellow orient companies Samsung and LG, has left the giant reeling to find its path.
PlayStation 3, because of the firm’s arrogance, saw a launch disaster, causing the brand to take a tremendous hit, losing much of its ground to Xbox 360, a console that wouldn’t have stood a chance had Sony played humble, release PS3 at a decent starting price, and not launch one year later.
That’s not happening this time around. Sony’s looking to go first, and from what I’ve heard, Kaz Hirai and his gang have learnt many lessons.
PlayStation, believe it or not, must prove to be the great brand it is all over again, and it must put a stop to Microsoft’s prolific rise.
This is quintessentially a once in a lifetime opportunity. It cannot be wasted, and that cannot be overstated.