Medal Of Honor: Warfighter’s Failure Makes It Difficult For EA To Overtake Activision


EA’s overall goal is to become the leading FPS publisher in the industry, but Wedbush Morgan Securities analyst Michael Pachter sees that task as more difficult now, if not impossible, as Medal Of Honor: Warfighter’s failure has pushed EA’s dreams back by a few years.

“Warfighter’s review scores may have destroyed chances for sequels in the all-important first-person shooter segment of the market,” writes Pachter.

“We were surprised that review codes for the game were not distributed ahead of its release, and regret not seeing this as a red flag. We believe EA may have delayed the release of the review codes in order to minimize any negative buzz surrounding the game ahead of its launch, and we think that this strategy backfired, with low reviews “piling on” after the first few reviewers dared to criticize what sounds to us like an average game. We think that low review scores will impair EA’s (and the Medal of Honor brand’s) reputation with those who pre-ordered the game or bought it as soon as it was released (likely some of EA’s most dedicated customers), and believe EA alienated at least a small portion of these gamers.

Perhaps more importantly, EA has made it clear that it intends to pass Activision’s Call of Duty in the first-person shooter category; given the impairment to the Medal of Honor brand, we think EA is unlikely to take Activision’s mantle as the leading developer of first-person shooters for several years.”

EA should probably drop Medal Of Honor and bring back Bad Company. Maybe that’s a strategy that might work. What do you guys think? Share your thoughts.

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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

8 Comments on "Medal Of Honor: Warfighter’s Failure Makes It Difficult For EA To Overtake Activision"

  1. TheGrimOfDeath October 31, 2012 at 12:37 pm -

    Look EA should just focus on other games, like you said Ernice. Focus on Battle-Field Bad Company. Make a part 3. Make Mirror’s Edge 2. Make game that we as consumers want!

    And they actually thought they could over-take Activision? I mean BattleField 3 was a great game, but it had nothing over the sales of MW3. And now that Treyarch is making BO2, and it looks very promising, I don’t think EA has any chance until next year. Because next year is MW4 and I know not a lot of people will buy it.

    TL:DR EA make games that we want, War Fighter was a game we didn’t want from the start.

  2. narwall14 October 31, 2012 at 12:40 pm -

    some people think warfighter looks good i just laugh at them

  3. TheGrimOfDeath October 31, 2012 at 12:45 pm -

    @narwall: Warfighter did look good. It looked visually better than BF3 in my opinion.

  4. narwall14 October 31, 2012 at 1:55 pm -

    It soes look good but gameplay is a little weak it got the CODSYNDROME

  5. Ghost250 October 31, 2012 at 5:20 pm -

    EA how many times do i got to say this. “YOUR NEVER GONNA TAKEOVER ACTIVISION.” accept it.

  6. nick November 1, 2012 at 3:30 am -

    yet again pachter has NO idea WTF hes talking about!
    sorry dude, but if you think EA is going to bail on MoH just because of its poor reviews you really are a bigger moron than ive always believed!
    EA will continue to milk BF and MoH till their dryer than the surface of mars!
    either that, or peter moore develops a lactose intolerance condition…….
    its pretty obvious EA wont ever be taking over antivision in the profitability department though.
    EA really are a one trick pony, they have their sports titles bringing in the 10s of millions of copies, but besides those sales for them have been pretty average.
    BF3 has sold well, but nowhere near the region of what COD has!
    this is what is destroying the industry though, why do EA have to overtake antivision?
    what happened to the old days where people were happy with what they had?
    i mean their ONE of the most profitable publishers out there, why isent that enough?
    greed is ripping this industry apart!

  7. rpatricky November 4, 2012 at 12:00 am -

    Played through the sniper mission now 3 times and can’t find a bug. The RPG guys are easy. You have to rise your scope up to the line marked 2 because they are 200m away and bam. 2 dead skinnys. If you want headshots go like 1/2 bar higher. It’s like sniping in BF3

  8. narwall14 November 4, 2012 at 10:00 pm -

    @rpatricky the word “Skinnys” is a very offensive word.I know the military people in games use it but i would be thankful if you would not use it.Thanks

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