The publisher’s calling the move its biggest marketing push, ever.
“Assassin’s Creed III is the culmination of three years’ hard work from a team which is at the top of its game,” senior brand manager Matt Benson told MCV.
“Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.”
The advertising bonanza kicks off in earnest early November, targeting 18-34 aged males with TV placements. There’ll also be website takeover ads and UK underground billboard marketing.