Saturday, November 22, 2014
Ubisoft To Spend £4 Million To Market Assassin’s Creed 3 In UK

Ubisoft To Spend £4 Million To Market Assassin’s Creed 3 In UK

The publisher’s calling the move its biggest marketing push, ever.

“Assassin’s Creed III is the culmination of three years’ hard work from a team which is at the top of its game,” senior brand manager Matt Benson told MCV.

“Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.”

The advertising bonanza kicks off in earnest early November, targeting 18-34 aged males with TV placements. There’ll also be website takeover ads and UK underground billboard marketing.

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!