Monday, January 26, 2015
“Free-To-Play Business Model Of The Future, Huge On PS3″ – Sony Europe Boss

“Free-To-Play Business Model Of The Future, Huge On PS3″ – Sony Europe Boss

Sony Europe boss John Smedley has claimed that free-to-play gaming is huge on PS3, as 70 percent DC Universe Online players connect via the console. He also sees the free-to-play model as the future of gaming.

“Right now, it’s us with DCUO and Free Realms and our friends at CCP with Dust 514 that are going to prove that this market really works,” Smedley told GamesIndustry yesterday.

“There’s a lot of people that go through that store and it’s so easy to find and download these games that it’s a great business model. A lot of people have already stored their credit card information so it’s very frictionless if they do want to buy something.

It’s a business model of the future.”

Sony was primarily coy about delving into the free-to-play realm, but once success was realized with DC Universe Online, the critics were quieted.

“I admit there was a mindset where when you use the word ‘free’ people pause. ‘Wait a minute, what do you mean by free?’ But even then people want to see the results. With DC Universe Online the split that we’re seeing ended the debate right there.”

Although Smedley wouldn’t be specific on numbers, he said Sony watched as players leave and return when other MMOs hit the market.

“When another MMO launches we track very carefully how many players we lose to it. We can tell when the bad ones come out because they might have a lot of hype up front and we lose players for a couple of days, but they come right back so we immediately know if something is not good.

Then again with a game like Diablo 3 we’ll see them go away for weeks,” Smedley concluded. “I was one of them! It’s right in front of us when that happens.”

About Ernice Gilbert

Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!
  • nick

    for some games it will be but not for everything.
    for MMOs it works quite well, but for other games not so much.