If you’re between the ages of 18-49, there’s a great chance you’ve heard about, and even played the Crash Bandicoot games. Crash is one of the most iconic characters in gaming, but some years back, Sony sold the IP to Activision, and we’ve yet to see a proper title for the undying mascot. Naughty Dog co-founder Jason Rubin who’s now president at THQ is hoping Activision will one day release a high quality game starring Mr. Bandicoot.
“He is still a very endearing character with a huge fan base,” explained Rubin. “In 2010, I looked at Crash’s Q Scores – rankings done by a third party for every major intellectual property. Crash does incredibly well for a character that has had such a long hiatus from the spotlight. This is especially true with adults 18 to 49. Those that remember playing Crash remember him fondly.”
“When Activision merged with Vivendi Universal – itself a merger of Vivendi and Universal Interactive – the Crash rights passed to Activision’s hands,” said Rubin. “I have high hopes that they will someday dust off Crash and bring him back to his original glory.”
Rubin’s comments come from Morgan Ramsay’s recent book release Gamers at Work: Stories Behind the Games People Play. The excerpt was taken from GamesIndustry.