Sony Computer Entertainment America CEO and President Jack Tretton has said that when it comes to releasing new consoles, in this case PS4, Sony’s never been the first or the cheapest. To him, it’s all about being the best.
That’s what the executive said while speaking to GTTV in an E3 2012 interview, adding that if a company can build a better machine, it’ll come out a bit later.
“I think, if you look back at history we’ve never been first, we’ve never been cheapest, it’s about being best,” Tretton replied when asked if Sony intends to be first this time around, especially after the Xbox 360′s one year lead. “And I think if you can build a better machine and it’s gonna come out a little bit later, that’s better than rushing something to market that’s gonna run out of gas for the long term. I think, ideally, in a perfect world, you want the best machine that ships first, that’s the cheapest. But the number one goal is to have the best machine, and that’s what we’re always focused on.”
According to recent rumors, both Xbox 720 and PS4 will be released next year. The question is, who’ll be first out the door, and will it be long enough to even give a solid advantage to the early bird?
Next year’s E3 will be one of the best in recent history.