Sony Confirms 10,000 Layoffs, New Focus On Games, Mobile And Digital Imaging


Sony’s confirmed the rumor that’s been spreading across the internet that it would layoff 10,000 employees as it restructures and realign its focus on three main cores: games, mobile and digital imaging.

“Sony is positioning digital imaging, game and mobile as the three main focus areas of its electronics business and plans to concentrate investment and technology development resources in these areas,” said the giant in a press release.

“By growing these three businesses, Sony aims to generate approximately 70% of total sales and 85% of operating income for the entire electronics business from these categories by FY14.”

In its gaming branch, Sony highlighted PlayStation 3, Vita and PlayStation Network as its three main products, (neglecting to mention PSP although that console is yet successful), in tandem with “accessories and peripherals”.

“The Company also aims to increase sales by enriching its catalog of downloadable game titles and subscription services available through the PSN platform, and also by expanding the lineup of PlayStation Suite compatible devices and content,” it continued

“Sony will target game business sales of one trillion yen and operating income margin of 8% by FY14.”

As for its aging TV business that’s seen stiff competition from the likes of Samsung and LG, Sony intends to turn things around by entering into emerging markets and forming new businesses.

Sony will also “realign the business portfolio and optimise resources”, by restructuring headquarters and subsidiaries.

“As a result of these measures, Sony estimates that the headcount across the entire Sony Group will be reduced by approximately 10,000 in FY12,” it confirmed.

To soften the blow of those hit by redundancies, Sony will “consider various measures to secure continuity of employment for employees at their new destinations”.

The restructuring will cost the firm ¥75 billion yen during FY12, however Sony is targeting sales of ¥6 trillion with an operating income margin of 5% in its electronics business, in FY14.

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Author: Ernice Gilbert View all posts by
Ernice Gilbert here. Founder and Editor-In-Chief of Gamesthirst. Thanks for stopping by, make yourself at home!

One Comment on "Sony Confirms 10,000 Layoffs, New Focus On Games, Mobile And Digital Imaging"

  1. nick April 13, 2012 at 6:20 am -

    i really hope $ony does not neglect their TVs!
    yea there getting their ass kicked the past few years, but thats simply because their TVs have been CRAP!
    they stopped making them in Japan and switched over to Taiwan to try cut costs and that severely compromised the quality!
    yet they were just as expensive as they were years ago when they were built in Japan with much better quality!
    $ony can make a huge profit in TVs if they go back to what they use to be doing and make all their TVs in Japan with the famous quality they use to be known for!
    also bring back the XBR range, i cant believe they got rid of it its a massive brand name!
    id be like calling the next playstation not playstation but something else.
    when people go looking for a top of the range $ony TV they go looking for XBR and they just got rid of it!
    stupidest move $ony has made since they paused 8 days and the getaway 3 in favour for eyepet!!!!!!!
    in short $ony can go back to making a massive profit of their TVs, and again be top of the TV manufacture but they have to stop being so god dam tight a$$ed!!!!!!!!!!!!!!

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