“I think it’s fair to say that we’re looking at that. Like all other companies, we’re looking at how we can maximize our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we’re not really talking about where that is yet.” – EA Games boss Patrick Soderlund speaking to Venture Beat about the success of Call of Duty Elite, and how EA might follow suit with games like Battlefield and Medal of Honor.
