NPD numbers have never been complete. In fact, we interviewed David Riley some time back and asked him this very question, and his answer wasn’t very convincing. But let’s leave bygones be bygones, because finally, NPD’s reached an agreement with Walmart to include the chain’s game sales data into its monthly industry report.
Data from both physical and online outlets will be included, as well as other items, including toys, home items, apparel and more.
Said NPD president and COO Karyn Schoenbart: “This agreement is truly a game changer for NPD and for the industry.
With Walmart data, we will be able to provide our clients with world class information and solidify our leadership position as the premier source of market insight in our industries. We look forward to offering our clients the best information ever for understanding their customers in order to drive better decisions and grow their businesses.”
Via Industry.
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still not really accurate because it does not include digital sales.
Yes it does.