The Call of Duty winning formula continues its record-breaking trend with Modern Warfare 3, as Activision announced day 1 shipments for the game are the largest in both the company and Industry history.
“The record number of pre-orders from Modern Warfare 3 drove the largest day-one shipments in our history, and in the industry’s history,” said Activision Publishing CEO Eric Hirshberg during an earnings call last night (transcript on Seeking Alpha).
Over 1.3 million people around the world in over 13,000 shops came out for midnight launch parties for the game, “making it the largest retail release in Activision’s history and in the industry’s history”.
Elite is also outperforming company expectations.
“We’ve already had an incredible response to Call of Duty: Elite from the moment it went live,” said Hirshberg.
“Player registration requests for our new live services have exceeded even our most optimistic expectations, which have created some bottlenecks in the registration process.
We’ve already registered over 1 million players, and we’ve been working round-the-clock to increase registration capacity as quickly as possible.
Keep in mind,” he added, “these issues have no impact on players’ ability to play Call of Duty: Modern Warfare 3.”
MW3 is now available worldwide.
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