If you were not paying attention, there’s a war going on between EA and Activision for what we’ll call ‘shooter supremacy’. Activision currently holds the crown with its ubiquitous Call of Duty titles that’s become the biggest piece of entertainment of all time. But EA’s not sitting idly by while the mega-publish gloat on its thrown; on the contrary, the firm’s throwing everything it has at the competitor. From damning words to tens of millions in advertising money, and now, it’s taken to YouTube search, plastering Battlefield 3 ads all over Modern Warfare 3 search results. It’s officially begun, then.
If you visit YouTube, and type in the search box Modern Warfare 3 official trailer, you’ll be greeted with this: A Battlefield 3 video at the top of the results. That’s been done by other developers looking to promote their games in the past, but mostly using Google search. EA, however, are taking the battle all around town.
The two games will go head-to-head in November, vying for the number spot on gamers list. And while Activision’s remains focused on making a better game, EA’s been boasting big words: “We know we have a big competitor,” CEO John Riccitiello stated recently. “But head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defence.”
Are Activision moved? If they are, there’s no signs of it: “It sounds trite but it’s true: we focus on what we need to do to make the best games we can,” Activision Publishing boss Eric Hirshberg told MCV. “We don’t pay much mind looking at what the competitors are doing. I know they are focused on us… well that’s all I’ll say.”
Modern Warfare 3 has seen a massive leak, find all details through here. It goes on sale November 8th globally but as for Battlefield 3, EA’s big gun, we’ve yet to receive a firm date.
Video Thirst: It’s War