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EA Plays Dirty, Replaces Modern Warfare 3 YouTube Search Results With Battlefield 3 Ads

If you were not paying attention, there’s a war going on between EA and Activision for what we’ll call ‘shooter supremacy’. Activision currently holds the crown with its ubiquitous Call of Duty titles that’s become the biggest piece of entertainment of all time. But EA’s not sitting idly by while the mega-publish gloat on its thrown; on the contrary, the firm’s throwing everything it has at the competitor. From damning words to tens of millions in advertising money, and now, it’s taken to YouTube search, plastering Battlefield 3 ads all over Modern Warfare 3 search results. It’s officially begun, then.

If you visit YouTube, and type in the search box Modern Warfare 3 official trailer, you’ll be greeted with this: A Battlefield 3 video at the top of the results. That’s been done by other developers looking to promote their games in the past, but mostly using Google search. EA, however, are taking the battle all around town.

The two games will go head-to-head in November, vying for the number spot on gamers list. And while Activision’s remains focused on making a better game, EA’s been boasting big words: “We know we have a big competitor,” CEO John Riccitiello stated recently. “But head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defence.”

Are Activision moved? If they are, there’s no signs of it: “It sounds trite but it’s true: we focus on what we need to do to make the best games we can,” Activision Publishing boss Eric Hirshberg told MCV. “We don’t pay much mind looking at what the competitors are doing. I know they are focused on us… well that’s all I’ll say.”

Modern Warfare 3 has seen a massive leak, find all details through here. It goes on sale November 8th globally but as for Battlefield 3, EA’s big gun, we’ve yet to receive a firm date.

Video Thirst: It’s War


  1. Thu, 2nd Jun 2011 at 3:10 pm

    LOL….too funny

  2. Thu, 2nd Jun 2011 at 7:02 pm

    wow pick on EA for doing this when Infinity crap has done it every time you are all going to die

  3. Thu, 2nd Jun 2011 at 7:06 pm

    I just typed it in and it isnt there im right your wrong just kidding but it really isnt there

  4. Thu, 2nd Jun 2011 at 8:40 pm


  5. Thu, 2nd Jun 2011 at 8:40 pm

    You’re the best, Linlingjr!

  6. Fri, 3rd Jun 2011 at 5:13 am

    brilliant way to market your game!
    theres going to be a 1 hour live demo on spike TV during E3 next week.
    hopefully we get to see some different content they have been showing the same levels for ages now!

  7. Fri, 3rd Jun 2011 at 6:43 am

    And…..some CONSOLE footage.

  8. Fri, 3rd Jun 2011 at 11:29 am

    what for?
    need to see some more of the destructible environments.
    thats best done on PC, i doubt will see any console footage for a while.

  9. Fri, 3rd Jun 2011 at 11:34 am

    I’m saying, I’ll be playing the game on a console… and I want to see the difference.

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