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EA: We Don’t Want Activision To Fail

by Ernice Gilbert on September 6th, 2010, under Activision, EA Partners, Hot, News

After taking the FPS crown away and becoming the biggest game publisher in the world, you’d think EA would enjoy the downfall and demise of its main nemesis, Activision, but that’s not the case at all.

Speaking with Eurogamer recently, EA Partners boss David DeMartini said although he hopes the company he works for excels over Activsion, it’s not in EA’s interest to see them fail.

“We need the whole industry to be successful,” He said. “Sure, I want EA to be the most successful, but I don’t want Activision to fail.

It’s like going to a bad movie. Sometimes movies are so bad you don’t go to any movies for a while because you’re burned by whoever made that last movie. I don’t want consumers spending money and playing bad games. I want them to play good games.”

He continued: “I want EA to be the most successful and that’s my singular mission in life. But whether it’s THQ or Activision, I don’t want them putting out bad product either because it’s just bad for the industry.

The thing that happened with Jason and Vince was not great for the industry because they got fired. But them landing with us and having an opportunity to build a team and start from scratch is great for them.”

The man has a point, but regardless of how he tries to bend it, Medal Of Honor and Black Ops will be going for the gamers wallets this holiday season, and if that’s not competition……

More through the Eurogamer link up top.


  1. Mon, 6th Sep 2010 at 10:33 pm

    It is great for the industry to have competition. It is what drives innovation. One company always wants to better than another, so they strive to create better products. It is also good for the gamer because we get to play better products. Look at the Madden series. In my opinion the madden games where better when 2K was making them as well because it drove them to make a better games, but when they got exclusive rights to the NFL the Madden games started lacking. The newest Madden game is one of the best reviewed and I think it is because they are about to lose the licensing rights to the NFL. So, this year they had to show that they still make more innovative Madden games. Also, look at Nintendo, the gamecube did okay, but not great so they went back to the drawing board and came up with the Wii. They thought of more innovative ways to make a console that no else had and it paid off. So, competition between companies is good for the industry.

  2. Mon, 6th Sep 2010 at 10:42 pm

    Nice read RedBullGT33. Great insight.

  3. Tue, 7th Sep 2010 at 3:42 am

    of course he does, we would be stuck in our caves still playing pong if it was not for competition.
    now antivision may not be the most dedicated, or innovative publishers out there but even they are bringing something to the industry.

  4. Tue, 7th Sep 2010 at 6:57 am

    “now antivision may not be the most dedicated, or innovative publishers out there but even they are bringing something to the industry.” True

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