When the PS3 launched back in 2006, many held strong skepticism on whether the console would survive. The unrest was echoed throughout the industry as journalists would write articles on ‘why PS3 will fail’, and ‘why blu-ray was a bad choice’.
Four years later, and that sound has been banned. No more do we see articles predicting the PS3′s death, or even that of Blu-ray. That’s because Blu-ray won the HD war over HD-DVD and the PS3 has seen substantial growth, with a redesigned console and cheaper price.
Now, Sony’s leading the innovation and adoption path once more with 3D, and according to Sony’s Worldwide Studios VP Scott Rohde, it feels like [Blu-ray] days all over again.
When asked by Industry Gamers in a recent interview, whether Sony was concerned that 3D adaptation was simply to expensive for the average consumer, Rohde replied:
“Not a concern. It’s a strategy,” he said. “The best thing I can relate this to is the Blu-ray launch. I think this is like a rewind for me, a lot of the same questions, where people were saying, “I’ve got a huge DVD collection; why would I upgrade to a new type of media?” And someone has to push it out there to show it’s a superior technology and to show that it can achieve widespread adoption over time.”
“You know, Sony’s been very good at sitting on that bleeding edge and pushing out products that show that, “Hey, there’s a 3D Bravia you can buy, but it’s not just for watching Cloudy With A Chance of Meatballs in 3D.†You can play interactive entertainment in 3D so it’s a full experience.
It also goes back to the promise that [SCEA CEO] Jack [Tretton] made a few years ago about a future proof box, and the fact that 3D TVs are taking hold globally, not just from Sony, but from other manufacturers, and here we are sitting here basically saying, “I told you so.†You know, a quick software update and now your PS3 can play movies in 3D and you can experience games in 3D.”
Rhode said that it’s not happenstance, but instead a distinct strategy Sony has taken, to be on the “bleeding edge” of these new experiences.
“So, it’s a distinct strategy that we’ve chosen to take to be on the bleeding edge and drive the market into these new experiences. So we’re not worried about quick adoption rate. We’re driving people to adopt period.”
So what’s your opinion on Rhode’s view? Will 3D take off quickly, or will it be a slow drive to victory? Share your thoughts.
its much more of a certainty than bluray.
we did not need bluray, there were so many other ways to get large storage space on disks so we really did not need it.
3D on the other hand is a different story, we dont need it but its the next advancement that everyone will want.
eventually, when the price drops and becomes more readily available.
True, yeah 3D adaptation should be a much more fluent one that Blu-ray….Sony forced people into the latter…
yeah, it will take a while because 3D TVs are dear as poison but will eventually happen.
i mean 5K for a 55 inch?
DAM!
i just bought sony Z series 55 inch about 8 months ago and that only cost me 2600!
your paying a extra 2400 just for 3D functionality!!!!!!!??????????
i love 3D as much as the next guy, no more!
but 2400 bucks god dam thats a whole lot of cashola!!!