Rod Dyer, Senior Vice President of public relations at SCEA has said Microsoft is advertising Project Natal all in your face. It’s like a “whole PR barrage,” he man said.
All this he to Industry Gamers.
“From Sony’s perspective, rather than go out and do a whole PR barrage to give everybody the ‘happy, happy, joy, joy’ news,†said Dyer, “we’re going to show up and have a line-up of products to show people rather than having a lot of great statements to say, ‘This is what’s going to happen.’
Dyer then went on to say that beginning soon, we all will see why the PS3′s motion controller, Arc, will bring everything to the table.
“So whether it’s at GDC or DPS (Destination PlayStation), and definitely at E3, you’re going to see – and I’ve seen it from both first- and third-parties – some really awesome products to support this. And rather than us go there and pat ourselves on the back, and send out press releases talking about this, we’re going to be Missouri; it’s going to be ’show me.’ And that’s the deal.â€
And as for third party support, there’s no trouble gaining it so far.
“From a third-party perspective it’s easier to develop for, you can use the same code base that you currently use for PS3 or 360 or even the Wii in order to get a motion controller game out. You can’t do that with Natal.
“You have to have a completely separate code base and my feeling is that we’re going to have a lot more games, a lot more innovation – particularly with the camera and the precision – versus what you’ll have with Natal or the Wii.We can all sit around here and debate that… but the fact is I’m not having any trouble getting third-party support.â€
Arc will be out this fall, Natal also, may the best dancer win this motion battle.
More through the link up there.
“may the best dancer win this motion battle.”
I’m thinking it might be an easy win for Sony; Natal looks too complicated…
I don’t care what they try, there must be lag with something so technical…
An interesting marketing battle to watch this year…