Up to this day as much we know, Sony hasn’t made a dollar in profit on PS3; yes that’s grim. The PlayStation division of the company suffered many losses because of the technology it chose to insert in said system, making the PS3 for a very long time, the most expensive console on the market. Even when the price came down to $299 just last August and after the system had outsold its competition for many executive months, the giant still suffered massive losses.
But could it be that finally Sony’s about to move from this tough spot with its upcoming earnings report? Because if this news from Nikkei (through routers) is to be believed, the company from the land of the rising sun will see the light of the sun shine directly on it. I’m really encouraged.
According to the report, Sony is poised to announce a ¥100 Billion ($1.1 billion) surge in profit for the period of October through December 2009.
Nikkei, a Japanese news paper also believes the profit will be way more than hardware giant’s original forecast, which was already looking good.
Honestly the news is not surprising but as I noted, rather it’s an encouraging sign that Sony will remain a strong player in this industry, something we need to keep competition stiff. Those numbers are obviously a result of the repriced and redesigned PS3 Slim and an up-tick in the companies LCD-TV branch.
Also, it would be the first profit posted for its SCE division in four quarters, bringing it into what’s called an “operating profit”.
Good news indeed.