Sony To Announce ¥100 Billion Profit Between October – December Says Nikkei

by Ernice Gilbert on January 28th, 2010, under PSP, Playstation 3, Sony

Up to this day as much we know, Sony hasn’t made a dollar in profit on PS3; yes that’s grim. The PlayStation division of the company suffered many losses because of the technology it chose to insert in said system, making the PS3 for a very long time, the most expensive console on the market. Even when the price came down to $299 just last August and after the system had outsold its competition for many executive months, the giant still suffered massive losses.

But could it be that finally Sony’s about to move from this tough spot with its upcoming earnings report? Because if this news from Nikkei (through routers) is to be believed, the company from the land of the rising sun will see the light of the sun shine directly on it. I’m really encouraged.

According to the report, Sony is poised to announce a ¥100 Billion ($1.1 billion) surge in profit for the period of October through December 2009.

Nikkei, a Japanese news paper also believes the profit will be way more than hardware giant’s original forecast, which was already looking good.

Honestly the news is not surprising but as I noted, rather it’s an encouraging sign that Sony will remain a strong player in this industry, something we need to keep competition stiff. Those numbers are obviously a result of the repriced and redesigned PS3 Slim and an up-tick in the companies LCD-TV branch.

Also, it would be the first profit posted for its SCE division in four quarters, bringing it into what’s called an “operating profit”.

Good news indeed.

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4 Comments

  1. Thu, 28th Jan 2010 at 12:29 pm

    This is very good news! I’m glad there starting to see profits. No matter how you viewed the launch price of the PS3 and even the new lower price us the consumer are getting hardware that Sony is losing money on. I would be happy to pay more for the system but I think it says a lot about sony’s confidence in there product. They’ve been releasing some really good games and the future looks even better! I hope they continue to see profits, aswell as Microsoft and nintendo! It makes for stiffer competition which Means better games across all platforms!

  2. Thu, 28th Jan 2010 at 12:55 pm

    Very very interesting and great news. I wonder when they’ll annouce it?

  3. Thu, 28th Jan 2010 at 1:09 pm

    When it’s time to give their next earnings report…

  4. Thu, 28th Jan 2010 at 6:20 pm

    They deserve a profit for putting out a piece of hardware that costs more to produce than they make off it as they could have made it cheaper and less advanced but they really believed in their hardware and wanted to give gamers the best possible piece of hardware sacrificing profits for gamers and they deserve the profits for doing it and with the manufacturing prices dropping on the ps3 they will only continue to keep making more money coming into the future.

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